The Importance of NAP in Local SEO: How Name, Address, and Phone Number Impact Your Rankings

NAP (Name, Address, and Phone Number) is a critical factor in local SEO that ensures search engines accurately recognize and rank your business in local search results. Consistent and accurate NAP information across all online platforms improves visibility, enhances local search rankings, and boosts trustworthiness with both search engines and potential customers. Maintaining correct NAP details is essential for local businesses looking to attract nearby clients and increase foot traffic.